Make contact, establish a connection

When you work, you want to belong. It is simply a human characteristic to want to be part of a larger whole. We want to be able to be proud of something, of our own achievement, as well as what that achievement contributesto the success of the entire company.

Why should every organisation have a corporate story?

A clear corporate story offers a basis for the continuing dynamism of this age, often with changes in managers and employee personnel and rapidly changing market conditions. The story gives direction to the emission, division, ambition and employee engagement.

The Corporate Story the starting point for Employee engagement

A clear corporate story offers a basis for the continuing dynamism of this age, often with changes in managers and employee personnel and rapidly changing market conditions. The story gives direction to the emission, division, ambition and employee engagement.

You want your executives and managers to lead your company and act as role models in bringing values and ambitions to life.

You want your employees to feel connected to your company and to bring values and ambitions to life.

You want to connect your customers to your corporate story and bring your added value and corporate values to life.

OneStory® Strategic corporate story

You want to have one clear corporate story that unites all of the different stories in your company. Just as the trunk of the tree acts as the supporting base for all the branches and leaves of the tree, we have a process for developing a corporate story that relates to your entire collection of leadership, employee and customer stories.

The corporate story is the strategic core story for all your communications. The corporate story brings unity to the organisation. Internally, it increases the employees’ feeling of pride and involvement. Externally, it improves the loyalty of customers and the brand’s reputation. It is concrete – a tangible, easy to read and convenient document, in which the applications of the central story are translated to various levels such as HR, PR, image management and sales. It is an anchor point for your business operations, a guideline for the organisation and a springboard for implementing ideas and actions over the short and long-term.

OneStory® Bring identity to life

Every company has an identity. A company comes from somewhere and has a past, even the latest start-up that was concocted in the minds of a handful of enthusiastic entrepreneurs. The story is hidden within the underlying idea. The spark that ignited the company is the company’s DNA. Successful companies know their identity inside and out. And what’s more: they know how to translate this identity into stories that illustrate all these fundamental elements.

Stories that come from every direction, both internally and externally. Stories celebrating the highlights and learning from the low points. Stories featuring individual examples of talent and initiative, as well as stories on the exceptional power of collective cooperation. Storytelling turns abstract accessibility into stories about people and for people. Thanks to storytelling, concepts such as identity, mission, vision, ambitions and strategy acquire meaning in people’s hearts and minds.

How to develop engaging corporate stories?

Why storytelling leadership works

The connecting power of corporate storytelling

How to create engaged employee ambassadors?

The power of the OneStory® Backbone

Why is the storytelling program relevant?

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