Achieving success though storytelling and company engagement

Achieving effective organisational change depends on first creating a common vision. Who are we? Where are we heading? This means that success stories, with which people can identify, must be told and shared. Identification provides the opportunity for reconnection.

Storytelling is an essential part of human life. Storytelling is the way in which people give meaning to their existence, pass on knowledge, learn behaviours and understand their past and future. If we project that data onto organisations, research shows that at least 40% of managers, 60% of middle management and no less than 90% of employees do not have a clear idea of what their organisation stands for. What is missing is a shared and embraced vision of the future. A lack of a vision spells dooms for any organisational changes.

Success stories

Engaged company Heineken

‘The magic of Heineken’ is an exceptional corporate story. It is a sparkling all-encompassing story

Read more
Engaged employees Randstad

How can employees and flex workers worldwide be incorporated into the Randstad corporate story? By

Read more
Engaged company Amgen

‘To serve patients’ is the mission of this global pharmaceutical group. We have bolstered the

Read more
Engaged customers Oracle

For Oracle Netherlands, gaining insight into the actual ‘value for the customer’ is essential. Using

Read more
Engaged employees G4S

G4S recruits, develops and deploys the best people in the industry. With around 570,000 employees,

Read more
Engaged employees ABN AMRO

Working in the interest of people, the company and the world. That requires a corporate

Read more