Storytelling tool kit: always the right tools for the right connection
One of the challenged many companies face is actually implementing engagement. For that purpose, Storytelling People has developed a storytelling toolkit. This hands-on package of products and services helps with the implementation of a powerful Storytelling Backbone within the organisation.
* Storytelling communication.
After the narrative concept, the next step is implementation in media and resources. From developing stories for the company website and online content to trade fair presentations and specific communications for creating ambassadors. Copy, visualisation, design, infographics, powerpoint applications, social media – we always have the right people for the job.
* Storytelling implementation plan.
What do we need and how does this relate to our available budget and planning? In order to maintain constant control over all storytelling activities, we develop a clear implementation plan together with you. In this, we determine a variety of elements, such as what resources are being used, what further details or internal collaboration is required and when different aspects needs to be delivered. Having a good implementation plan is crucial; it helps to co-ordinate everyone involved and keeps the storytelling on track.
* Storytelling ambassador programme.
One of the specific aspects of storytelling that is becoming increasingly important is: creating fans and ambassadors who continually spread the story of your company. For this, we have developed a number of customised workshops pertaining to the most common applications, from leadership to train-the-trainer workshops. Ultimately, everything focuses on allowing the greater story to be conveyed and shared by people who have made that story their own to such an extent that they are able to use it to inspire others. ‘Stories spread like wildfire’ may be an old saying but is still very relevant and effective when used in new ways.
* Storytelling manual.
A firm foundation for anyone involved in the storytelling process, from management and marketing to external agencies. It provides an overview of the core issues that help to keep storytelling consistent, such as tone of voice, logo usage, typography, design, photography style, copywriting applications, and so on. But it also represents the core story, the mission and vision, the core values in compact form. In other words, the foundation on which all of the storytelling is ultimately built.
* Storytelling films and videos.
It is not that people read less but that they watch more film and video. The use of these tools in corporate applications has also increased dramatically. The added value of moving images and sound is so significant that they are virtually must-haves in storytelling. They can be incorporated in a number of ways, such as corporate films as living brand manifestos or individual vlogs by key employees. For this, too, we are able to assemble tailor-made teams of professionals for concept, script and execution.
* Storytelling online platform
We facilitate the efforts of organisations to build their own storytelling platforms or storytelling apps. Storytelling in the digital society opens up new worlds. Organisations that use online storytelling can also strengthen their long-term ties with employees. Stories – news, information, videos – can now be shared easily, both within and outside the organisation.
* OneStory® online platform
The OneStory® online platform gives organisations the flexibility to serve any target group based on a tailor-made approach created at their own individual level. This makes it easy to transform the corporate story into stories that touch people within their own fields of interest, with a focus on specific objectives. This makes what used to be a rigid top-down story into a unifying community story radiating from within.
* The OneStory® App
is a tool that allows any story to be shared online on an individual or collective level. The app is the gateway to a powerful platform that helps facilitate the development of a personal, internal communication channel. The platform is structured in such a way that each story can be shared with anyone at any given time, which helps activate story sharing. It is extremely useful for storytelling, exchanging ideas, motivational programmes and specific employee engagement activities. The OneStory® app can be implemented as a stand-alone, but can also be safely integrated into existing internal IT networks.