You want to connect your customers to your corporate story and bring your added value and corporate values to life. Success is based on a strong feeling of customer intimacy. You want your customers to discover, tell and share their own personal customer stories to inspire others. You want your customer story to be supported by many personal customer stories of value and about values.
This programme inspires your company to develop a compelling customer story, preferably together with your customers. It motivates them to discover, tell and share their personal customer stories to inspire others, and to enable you and your customers to bring your company story to life with inspiring customer storytelling.
What is the story behind your brand? How does it give meaning to people’s lives? What place does it occupy in the world? How can you convince customers today to get to know your products or services? Storytelling has become the most important marketing tool because it is able to connect with people, whereas conventional advertising is no longer able to do so. In this workshop, you will learn how to define your customer story step by step and to further develop it with storytelling. No conventional marketing spiel, no abstract theories, just an inspiring programme with relevant examples and concrete tips to help strengthen your brand story.