You want to create a dedicated programme for developing your Storytelling Backbone in order to boost leadership, employee, and customer engagement. We can develop that together with you, using our OneStory® backbone.
The ideal storytelling backbone: OneStory®
At Storytelling People, we have developed a complete storytelling backbone: OneStory®. The name virtually says its all. It is what we see as the most manageable way for any organisation to develop a solid storytelling backbone with powerful stories and opportunities to tell them in a sustainable and consistent way. There is great value in this: it ensures consistent communication through all channels and gives you insight into budget, resources, implementation and content at all times.
Storytelling Backbone: connecting hearts to minds
While the corporate story clarifies the story, a OneStory® Backbone intensifies leadership, employee and customer engagement within the company. It helps the company increase employee respect for executive leadership, makes them proud to work for the company and gives them a positive feeling about the company culture and a sense that their work matters. That translates into higher customer satisfaction and greater financial performance. Investing your efforts into building a Storytelling Backbone is what will make the difference for your company in the short and long term.
The OneStory® Backbone programme consists of the following [and much more]:
The OneStory® storytelling process consists of four general concepts:
- The story: capturing the why, how and what.
A core story should show that the organisation clearly knows why it is a leader and that the visions of the past have always led to success. The result: a distinct story in which all employees can see themselves reflected and can make their own personal contribution (success, collaborations, winning).
- Storytelling: spreading the fire. The corporate story acts as a source of sub-stories for a myriad of purposes. Specific sub-stories about leadership, the organisation, the brand and the customer convey the corporate story to specific target groups, both internally and externally. The choice of sub-stories depends on strategic objectives, ranging from employee engagement to customer loyalty and brand reputation.
- Story activation: creating story ambassadors. Live the story: that is what you rightly do when you train story ambassadors within your organisation using specific storytelling workshops and storytelling tools. At the end of these workshops, the ambassadors have the ability to use the core story to inspire teams and the organisation as a whole. But they are also equipped to encourage others to tell their own stories, passing on this ‘ambassadorship’. The result: employees develop stronger bonds with the organisation by sharing personal stories.
- Story sharing: OneStory® platform and content cube. One of the best ways to share stories and allow them to be shared is by giving them their own online platform. This can be a section within the company’s website environment or it could be a separately branded community website set up as a meeting place for internal and external target groups. Another useful tool for storytelling is the Storytelling Content Cube. This offers you a clear picture of a variety of story concepts and story formats. It enables every organisation to find the type of storytelling that is right for them. What is more informative, what is more unifying, what is more inspiring? You will find the answer in the Storytelling Content Cube.