How can you develop pride in your company?

  • Develop the ‘Why’ – a clearly defined and inspiring higher purpose – a corporate story concept
  • Help discover personal stories: Why do you do what you do? Why does your work matter?
  • Share personal stories about how your work is making a difference
  • Cultivate purpose-driven leaders
  • Offer (purpose) storytelling training
  • Help employees speak to people’s hearts as well as to their minds