Webinar: Storytelling Leadership
In this online program you will discover why storytelling is an effective tool for you as a leader to engage your employees. Both in times of “business as usual” as well as in times of crisis and change. And why both you and your story are key in doing so.
The objectives of the webinar are to:
- Introduce you in the power of storytelling to engage people
- Inspire you with best practices of storytelling in business
- Challenge you to apply it in you daily business
What you will learn
- The fabulous features of the storytelling
- The 8 storytelling patterns in business
- The 4 elements of Storytelling
- The 2 easiest way to build trust in you as a leader
Your coaches
Dr. ir. Reynold Chandansinghh
& Erik Mathlener
Storytelling People is the international authority on storytelling and company engagement. We inspire, connect and make the people within an organisation proud of their business. Founded in 2012, our partner organization of storytelling consultants is located in the World Trade Center in Amsterdam, the Netherlands.

Dr. ir. Reynold Chandansingh
Coach, Amsterdam
30+ years in engaging people smartly

Erik Mathlener
Coach, Zwolle
30+ years in telling stories effectively
Your coach: Dr. ir. Reynold Chandansingh
My Story
It was a sunny Thursday morning in 2008. In the car with Paul de Blot, Professor in Business Spirituality at Nyenrode Business University. Our lively conversation was suddenly interrupted by Paul: “Reynold, you are a storyteller!” It triggered a lot. I suddenly realised that throughout my life I have worked with stories, told people stories, and enjoyed many different stories.
I did enjoy the different stories in the multicultural society I was born into. I did work with storytelling as (change and leadership) consultant and coach. And, based on my own experience, I told people many meaningful stories about leadership in all kind of forms. Since then, I am quite more aware of power of storytelling in business.
Storytelling People
Storytelling People is the international authority on storytelling and company engagement. We inspire, connect, and make the people within an organisation proud of their business. Founded in 2012, our partner organization of storytelling consultants is located in the World Trade Center in Amsterdam, the Netherlands.