Online Workshop Storytelling Leadership

In this online workshop you will discover why storytelling is an effective tool for you as a leader to
engage your employees. Both in times of “business as usual” as well as in times of crisis and change.
And why both you and your story are key in doing so.

Apply now Download e-book

50+ inspiring companies who followed our programs


These are demanding times. For everyone, but certainly for managers in companies with quite some employees. Do you recognise these challenges?

  • How to manage crisis and change?
  • How to keep focusing on the essence?
  • How to keep your employees engaged?

Online Workshop Storytelling Leadership

Why storytelling? Leaders need to build and create engagement. Every day, but certainly in time of change and crisis. In modern context, you as leader should be able take your employees and customers with you on the journey toward your vision? To enable people to follow, you need to tell them compelling stories, with “the power to move men.”

Storytelling is a greatly undervalued instrument in companies. Despite the widely recognised power of stories in everyday life. Do you want to learn how to influence, convince and inspire people through storytelling? Do you want to become a chief storyteller? This online workshop is designed to discover the value of storytelling for you as manager.

We will challenge you to connect storytelling with your leadership. We will help you to determine which stories to tell for the specific objectives. And we will provide you with tools and techniques to discover and tell compelling stories. Now and in the future.


€299,- €249,- (VAT excluded)


Monthly, every 2nd Wednesday morning of the month, 09:00-12:30 CET.

Apply now

“This online workshop (Storytelling Leadership) inspires you to engage employees”


The basic components of the online workshop are:

  • Why storytelling and how does it work on a behavioural level?
  • What goals would you like to achieve through storytelling?
  • What is the problem and what are the key messages?
  • What is your best story to convey key messages?
  • How do you tell the story effectively?

*The workshop programme can be in English or Dutch.

Apply now

John Doe, Art director & Lead manager of conversation at Heineken

“In the dynamic and fast-paced world of corporate design, new employees need to be ready for anything. Heineken has found that Storytelling People produces workshops that makes us (managers) ready for these challenging times and thus we are proud to partner with them.”

Workshop results

This storytelling workshop opens up a world of insights. Participants will be provided with:

  • the foundations of storytelling and its value
  • the way storytelling works at the level of values and behaviour
  • the function and value of the leadership story to engage employees
  • the key capabilities in telling your compelling story
  • valuable inspiration and feedback from the coaches and participants
  • tips on how to continue using storytelling as manager
Apply now

Your tutors

Dr. ir. Reynold A. Chandansingh
& Erik Mathlener

Storytelling People is the international authority on storytelling and company engagement. We inspire, connect and make the people within an organisation proud of their business. Founded in 2012, our partner organization of storytelling consultants is located in the World Trade Center in Amsterdam, the Netherlands.

Dr. ir. Reynold A. Chandansingh
Coach, Amsterdam

30+ years in engaging people smartly

Erik Mathlener
Coach, Zwolle

30+ years in telling stories effectively