Why is pride essential to your corporate story?

Pride is an important element in bolstering employee engagement. Pride is about building a culture of transparency, open communication and a strong sense of belonging. Pride is a product of praise, independent self-reflection and truly knowing that you are a part. Pride grows when it is shared through stories within the company. You can develop pride by helping employees understand what the company does. This not only means what it sells, makes and how it makes it, but more importantly why it sells it and why it matters to people. In other words, the reasons the company makes a positive impact.

How pride can become part of your story:

  • Your mission statement must be an authentic reflection of your intentions. It should also be a coherent narrative throughout the organisation. Your employees will only show pride if they truly feel it, and if it is constantly shared in stories throughout the company.
  • Does your company support charitable or community events? Does your company contribute to sustainability? Does it get great press? Sharing all of this with your employees helps you earn their pride and respect.

Employees take pride in understanding how their company impacts its customers. How has it changed their lives, their special moments, their work? Respect, company pride, culture and the belief that your work matters, are all interrelated. Good customer stories are also a great source of pride.