Storytelling and introduction module

• Getting to know each other
• What is storytelling and what is its purpose?
• Aspects of storytelling
• What is your story about?
• Storytelling tips
• Intonation, tempo and silence
• Use of metaphors
• Use of analogies, such as heroes
• Developing personal stories or organisational stories (working in groups)
• Importance of your own personal story
• Discovering your story
• Practicing personal stories
• Going in-depth with personal stories
• Presenting stories (with feedback)
• Evaluation and follow-up steps

Storytelling and communication module

• What is storytelling? What is it not?
• What is its importance?
• The eight storytelling patterns – objectives
• Examples of story types
• Discovering personal and organisational stories
• Mind mapping for stories
• The corporate story
• The story of the company
• Stories from the founders
• Experimenting with common core issues
• The success story / vision story / brand story
• The use of core values in stories
• Examples of vision stories
• Building B2F/ABCDE vision stories
• Employee stories
• Customer stories
• Connect, consolidate, convey
• Discovering unifying topics
• Digital storytelling
• Implementing storytelling

Storytelling and organisational development module

• Change management
• Change triangles
• Organisational changes
• Leading change
• Effective stakeholder management
• Stakeholder analysis
• Getting under the skin
• Win/win and shared interests
• Outside-in communication
• Organisational culture & communication
• Dimensions of culture
• Goals of communication
• Storytelling plan and examples

Storytelling and leadership module

• Essence of leadership
• The landscape
• Leadership styles
• Openness & feedback
• Personal leadership
• Who am I
• Life and career plan
• Phases along the path of life
• Leadership anchors
• Influencing others
• Perceptions and influence
• Influencing styles
• Elevator pitch
• Developing a storytelling leadership programme