What is the role of company pride and storytelling in strengthening employee engagement?

In the context of employee engagement, pride refers to a humble and content sense of attachment to the company. In order to be proud, people need to know that their work has an impact on the company and on customers. They want to know how their work fits into the larger picture. They want to know what other people do, and how their roles fit in. They also need to believe that their work is contributing to the mission, that their skills are needed, and that they are individuals whose contributions matter. Pride is one of the four most important factors in developing high employee engagement. Proud employees are more engaged and hence more productive and focused at work. Creating an environment of pride fuels the success of your company.