Storytelling is an effective tool used to strengthen employee engagement, pride, and emotional connection to the company. It encourages employees to recognise and celebrate the meaning and positive impact of the work they do. It appeals to the higher purpose of the organisation and the work of its employees. Employees who are proud of the social impact they have or the higher purpose they aspire to, are twice as satisfied with their jobs as those who do not hold similar beliefs.
When we tell stories, we share our experiences, talk about basic human issues, and appeal to emotions – all elements that every company needs more of. Stories are the foundation of human interaction, learning and communication dating all the way back to the tribal gathering around a fire. It is behaviour that is so ingrained in the functions of our brains that we still learn best through stories.