Storytelling offers a broad range of possibilities.

Storytelling brings the human touch, personal experience and familiarity back to the corporate story. But it is important to clarify the intended use of this narrative tool in advance. What you can develop with storytelling:

Internally:

• Motivating others
• Increasing engagement
• Conveying who you are
• Bolstering communication
• Sharing values
• Ensuring knowledge sharing
• Building trust

Externally:

• Conveying the vision, sharing the mission
• Spreading a consistent company story
• Adding personality
• Imparting core values
• Strengthening trust
• Maintaining and expanding reputation
• Sharing content knowledge
• Giving the company a human face

Storytelling produces rewards at every level

Storytelling is highly effective, especially in this day and age, when people are looking to connect and share their stories. As a communication tool, it is extremely versatile and can be applied in every organisation, for any purpose:

1. personal growth of talent within the organisation
2. more loyalty from employees as well as customers
3. a network of story ambassadors
4. enhanced reputation with a positive impact on the employment market and top talent
5. steady build-up of active followers on social media platforms
6. increased traffic and interest in the web environment
7. interactive and personal sales approaches