Trust

Trust is the firm belief in the reliability, integrity or ability of someone or something. Trust is built upon interaction. Nowadays, the focus is mainly on the trust that everyone is doing what has been decided or agreed upon. However, trust goes deeper than that, and storytelling helps you increase the level of trust.

Leadership

Employee engagement is bolstered by the respect employees have in your leadership. That translates into higher customer satisfaction and improved financial performance. Investing your efforts into building respect in leadership is what makes the difference. It cannot be enforced – it has to be earned.

Pride

Pride is the humble and content sense of attachment to the actions and choices of the company, another person or yourself. Employees have a strong sense of pride if they do meaningful, fulfilling and motivating work and if their work is related to a clearly defined and inspiring higher purpose.