How can storytelling reinforce the sense of pride within an organisation?

Employees develop a strong sense of pride if they do meaningful, fulfilling and motivating work, if their work is related to a clearly defined and inspiring higher purpose. Work related to a higher purpose develops not only a strong sense of pride, but builds optimism and commitment as well. These are all essential to employee engagement.

To be proud, people need to know that their work has an impact on the company and on customers. They want to know how their work fits into the larger picture. They want to know what other people do, and how their roles fit in.

They also need to believe that their work is contributing to the mission, that their skills are required, and that they are individuals whose contributions matter.